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What’s In Store For Cubbies?

Hi folks,

I have been planning something really big and we are close to having a partnership with the retail chain WHSmith, where they will have personalisation events tailor made for our Cubbies.

We were in Meadow Hall shopping centre in Sheffield for three days before Easter. The event went well. We were offering a deal where a customer could get one line of free personalisation if they purchased a Cubby for £19.95 and then each additional line would cost £2.50. We were offering Birth Block designs too at £35.  We priced them quite high because it can be time consuming, but realised that was a mistake and the next event we do, we will offer them in the region of £28.

I’ve been trying for 18 months to get some sort of retail presence. It is too costly to create our own store and first I need to raise the profile of Cubbies so people recognise the brand. We have lost many customers over the years because they don’t have an avenue to resell them and we are an unknown quantity. If more and more people see what we can offer, that will help all of our Approved Retailers.

A personalised Cubby is not a typical impulse buy. It is something you see and register in your mind for a later date and then, when the time is right, comes back to you (maybe a newborn or special occasion).

We get orders from our website for Birth Blocks for babies that had been born the day prior, which means people had been waiting for the birth before purchasing one. Imagine the scenario if everyone knew about these birth blocks on a teddy that you could go into a high street store and have one done in less than thirty minutes. Sales would be fantastic. The demand is there, I just need to find the right channels and routes to market.

We are in the pilot stage and we need embroiderers help to expand it nationwide. There’s no certainty it will work everywhere but I’m keen to try. If you have the time and are looking to expand and increase your sales with Cubbies, please let me know and I can offer more information if you are interested.

2019-05-03T14:10:24+00:00May 3rd, 2019|2 Comments

About the Author:

Lee is the managing director of Cubbies Ltd. He is passionate about the plush toy industry and has the goal to inject more magic into toys by finding new ways to spark children’s imaginations all over the world...

2 Comments

  1. Vicki Natt 3rd May 2019 at 1:28 pm - Reply

    That is very interesting Lee, would be very good promotion, I am hoping you would also have a listing of the stockiest in the area so when Customers are ready to purchase they could contact one of them as an option.

  2. Sharon Powers 13th September 2019 at 12:58 pm - Reply

    Do you need embroidery workers who work from home?

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